For the last decade we have been focussing on all types of content marketing to try and engage with our target audience online and fundamentally drive traffic to websites or through the doors of our business.
With the economy changing, buying habits will too and this is echoed throughout our marketing strategies. Content marketing is more prevalent than ever and by creating engaging content you can keep your target audience interested in your company until such time as they grace your doors (or website) again, wallet in hand.
Here are some interesting facts about content marketing.
A recent study revealed that 6 in 10 people surveyed believe that their ability to focus has improved and that now give content their full attention. That isn’t surprising when you consider that so many more people have been spending time at home. If you can take advantage of this fact by creating some high-quality and engaging content you can tap into this new and improved attention span of your audience.
It’s not all about you.
So, when customers buy things they don’t want to be sold to. If you want to engage with your target audience, you need to make it all about them. Create content that appeals to them and that isn’t all about you or your product
“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe
Engagement with your target audience can be hindered by using lots of corporate language. Try not to bamboozle them with lots of industry related terms and instead use language that they can easily relate to and….engage with! This way you can start conversations which in turn start creating brand awareness and trust.
“Actually talk to your customers. Use the language that they use. Talk about the things they talk about. Never feed salad to a lion.” – Jay Acunzo
Increase your credibility
If you want to really increase your credibility with consumers, try sharing some user-created content. This is quite literally content that has been created by your followers rather than you. There will be increased trust in your company if your audience see content that isn’t solely created by you. Make sure you credit the creator! If you don’t know where to start, perhaps instigate conversations with your followers or even directly ask them for pictures or videos that you can share.
“The next wave of the Web is going to be user-generated content." -John Doerr
Once you have brainstormed your content ideas try using a content planner to help schedule your posts at optimum times and make sure that you are spreading your content out for a good mix, no one likes samey content.
Most of all, don’t be afraid to step out of your comfort zone. Content marketing is about originality as well as engagement and consumers love a brand with confidence.
Get in touch with Purely Personal Marketing for more information on how our expertise and creativeness can help your business reach more customers.
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